Partner Programme · Territory Network Model
What does success look like?
A working model of the consultant network across the UK and Republic of Ireland. Every figure below is soft-coded — change the population weightings, the reach, the conversion, the number of Alfreds per property, and the outputs move with you. Built for the working session with Mark.
A model of the consultant network across the UK and Republic of Ireland, showing how territory is allocated, what a fully-staffed network delivers, and what the partner earns under each of the two available roles. Figures are illustrative and do not constitute an offer.
Model inputs
AssumptionThe shared constants. Everything in the territory table below is derived from these.
The territory network
ProposedStock is allocated by population weighted for short-term rental density — Cornwall and the Highlands carry far more listings per head than the Midlands, so raw population alone would flatter the wrong regions. Reach is the share of a territory's stock the consultant can genuinely get in front of, which gives the stock in control. Conversion is how much of that controlled stock actually signs up.
| Territory | Population (millions) |
STR index |
Share of stock |
Stock in territory |
Reach | Stock in control |
Conversion | Properties signed |
Alfred units |
Monthly recurring |
|---|---|---|---|---|---|---|---|---|---|---|
| Network total | ||||||||||
What the network delivers
Subscription revenue is the enterprise value. Hardware sits on its own ledger as the funding engine — shown here, never blended in.
The recurring subscription position once every territory is staffed and operating at the assumptions set out above.
What it looks like for Mark
What it looks like for the lead partner
ProposedTwo roles, and one is chosen. As a referrer the partner takes a flat fee on every property introduced, anywhere in the network — clean, finite, no ongoing obligation. As a channel builder the flat fee is dropped in favour of commission and the override on the partner's own territory, plus the override on the consultants recruited, both running for the full window. The override is paid from AirAutomate's margin, never out of another consultant's commission, and it stops at two tiers.
The figures above are a planning model, not an offer. They are built on stated assumptions about listing stock, reach and conversion, all of which are open to challenge and revision.
The decision in front of us is the role, not the arithmetic: a referral arrangement paid per signup, or a channel arrangement paid on recurring revenue across a recruited network. Terms for whichever route is chosen will follow in writing.
Before this goes to Mark
Pricing is settled. What remains is the shape of the deal itself.
This is the decision the session exists to make. Referrer is finite and low-obligation; channel builder is materially larger but asks him to recruit and hold nine relationships he doesn't have yet. Show him both totals and let the gap make the argument.
— The structure is agreed; the numbers are not. Bring these in writing rather than talking them through — a figure spoken in a meeting is a figure that gets remembered differently by each side.
The index values are judgement, not data — South West at 2.20 and Midlands at 0.55 reflect where listings actually cluster. Worth sense-checking against AirDNA or Colliers regional counts before Mark sees it, since the index sets the size of his own territory.
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